Goodyear tires were found throughout the industry's premier gathering for automotive performance, customization and innovation

LAS VEGAS, Nov. 12, 2026 - For generations, Goodyear has helped drivers, racers and vehicle builders push the limits of performance. That spirit was on display throughout the 2026 SEMA Show, where some of the hottest vehicles in Las Vegas put their performance to the pavement on Goodyear tires.

Held Nov. 3-6 at the Las Vegas Convention Center, the annual SEMA Show brings the global automotive aftermarket together for four days devoted to innovation, new products, craftsmanship, performance and the trends shaping what comes next. Thousands of builders, manufacturers, buyers, media and other automotive professionals and enthusiasts amass in one spot, making the show one of the best places to see automotive trends taking shape in real time.

For Goodyear, it is familiar territory. Performance has been part of Goodyear's story for generations, with racing serving as both a proving ground and an inspiration for products made for the street.

"The SEMA Show highlights the best of the industry—emotionally charged and technology-filled and crossed with dramatic and eye-catching, which is where Goodyear and our dynamic portfolio really shine,” said Andrew Lau, Enthusiast Account Lead at Goodyear. “For cars worth bragging about, we make tires worth bragging about! Our Goodyear Eagle lineup fits the ever-growing supercar market, which we see growing especially as more enthusiasts get their hands on these cars at a range of price points. And it wouldn’t be SEMA without giant trucks and extreme lift kits, where we saw Mickey Thompson and Goodyear tires shown off in a dramatic fashion.”

GOODYEAR ON THE SEMA SHOW FLOOR

Across the Las Vegas Convention Center, Goodyear tires were found on vehicles ranging from modern performance cars to trucks, off-road builds and customized classics.

Some notable highlights include:
This 1928 Ford Model A has been reimagined as an F1-inspired mid-engined hot rod by TQ Customs. A custom chassis and roll cage encases a Honda K20 engine and Porsche transaxle.

Finishing it off are custom Goodyear Eagle F1 tires, size 275/45R18 on all four corners. It's retro-style insanity.

Three F-550 Super Duties + one Lamborghini. Crowds surrounded the EOG booth because they could not believe how this display came together.

What matters to us? The trucks are wearing the heaviest-duty of tires – Goodyear G275 MSA in 335/80R20. That's a dozen of them total mounted on three trucks, and thanks to this setup, now world-famous!

Nothing says power and sleekness like the new Ferrari 12 Cylindri. And our tires keep this 819-horsepower beast stuck to the ground - Goodyear Eagle F1 SuperSport, derived specifically for this application, sized front 275/35R21, rear 315/35R21.

For more Goodyear-equipped vehicles and highlights from throughout the show, visit the 2026 SEMA SHOW PHOTO GALLERY.

MORE PERFORMANCE FROM THE GOODYEAR PORTFOLIO

Goodyear's presence at SEMA also extends to Mickey Thompson Tires & Wheels, the iconic enthusiast performance brand within the Goodyear portfolio.

Mickey Thompson had a significant presence at the 2026 show, with displays in the Race/Performance section of Central Hall and the Silver Lot showcasing products and builds spanning street, strip and off-road performance. Its SEMA program included the limited-edition Street Comp GHT Signature Series street-performance tire, expanded Baja Boss A/T and Baja Boss M/T sizes and new MT Classic Forged wheel sizes.

For the complete Mickey Thompson story, including its 2026 SEMA products, vehicles and activities, please click HERE. 

BUILT FOR PERFORMANCE

The vehicles at SEMA range from vintage American muscle to cutting-edge performance machines and purpose-built off-road rigs, but they share something fundamental: a desire to make a vehicle perform better make a statement and become more personal. From racetracks around the world to some of the most creative enthusiast-built vehicles on the SEMA floor, Goodyear continues to work with the people who challenge what vehicles and tires can do.

Media Contact

Dan Passe
Interim Director, Global Product & Racing Communications
The Goodyear Tire & Rubber Company
dan_passe@goodyear.com

About The Goodyear Tire & Rubber Company

Goodyear is one of the world's largest tire companies. It employs about 60,000 people and manufactures its products in 46 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, visit www.goodyear.com/corporate.