AKRON, Ohio, November 20, 2009 – The 2010 Toyota Prius, with its excellent fuel economy and low emissions, now comes standard with Goodyear’s new fuel-efficient tire, Assurance Fuel Max.

The fitment for the popular Prius will be Goodyear Assurance Fuel Max tires in size P195/65R15. The 2010 Toyota Prius is recognized as one of the top fuel-saving automobiles available in North America.

The Assurance Fuel Max features a fuel-saving tread compound that helps reduce energy loss as the tire rolls. In addition, Wet and Dry Tread Zones enhance all-season traction. The Wet Tread Zone features dual Aquachannel grooves to help evacuate water away from the treadface when driving on wet roads. The Dry Tread Zone helps enhance handling and grip for confident maneuvering on dry pavement.

Assurance Fuel Max also is available as a replacement tire choice for many popular vehicles.

The selection of the new Goodyear Assurance Fuel Max as a standard tire for the 2010 Toyota Prius follows earlier announcements of the tire also being chosen for the 2010 Ford Fusion S and the exclusive fitment for the 2011 Chevrolet Volt.

Goodyear tires are original equipment on many vehicles from Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Hummer, Infiniti, Isuzu, Jeep, Land Rover, Lexus, Mazda, Mercury, Nissan and Toyota. Traditionally, more new vehicles in North America are equipped with Goodyear tires than any other brand.

For more information about Goodyear’s broad selection of tires for cars, light trucks, SUVs, and more, visit www.goodyeartires.com.