AKRON, Ohio, April 17, 2014 /PRNewswire/ -- A great fuel strategy can be key to a NASCAR victory. And with the launch of The Goodyear Fuel Strategy Sweepstakes, fans now have the chance to win too—with one of the most fuel-efficient cars on the road, the Toyota Camry Hybrid, and Goodyear Assurance^® Fuel Max^® tires.

The grand prize for the sweepstakes, which runs through May 16, 2014, is a 2014 Toyota Camry Hybrid LE equipped with Goodyear's fuel-efficient Assurance^® Fuel Max^® tires. With this fuel-saving combination, one lucky winner can enjoy more time on the road and less time at the pump. The Toyota Camry Hybrid LE boasts up to 43 mpg city / 39 mpg highway, while Goodyear's Assurance Fuel Max tires feature a fuel-saving tread compound which offers low rolling resistance, reducing energy use to help save up to 2,600 miles worth of gas over the life of four tires.*

Two first prize winners will receive a VIP trip for two to the fall NASCAR races at Richmond International Raceway. The prize includes round trip airfare, hotel accommodations, ground transportation and tickets to the weekend's events. Five second prize winners will also be selected to win a set of four Goodyear tires.

To view the sweepstakes rules and enter for a chance to win, fans should visit Goodyear.com/FuelStrategy.  No purchase is necessary to enter or win.

Goodyear (NASDAQ: GT) is one of the world's largest tire companies and the Official Tire of NASCAR.  It employs approximately 69,000 people and manufactures its products in 51 facilities in 22 countries around the world.  Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.  For more information about Goodyear or its products, go to www.goodyear.com.

* Based on internal testing: Assurance® Fuel Max®: 2,600 miles/4,000 kilometers based on a 4% fuel economy improvement, on 65,000 mile/105,000 kilometer Tread Life Limited Warranty, as compared to the standard Goodyear Assurance® tire tested on P195/65R15 size ‐ 2008 Honda Civic. Actual results may vary based on when tires are replaced, driving and road conditions, and proper tire care maintenance.

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SOURCE The Goodyear Tire & Rubber Company