AKRON, Ohio, July 15, 2014 /PRNewswire/ -- For consumers looking for confident all-season traction, long treadwear and great value, The Goodyear Tire & Rubber Company (NASDAQ: GT) is offering a new tire, the Assurance All-Season.

This all-season tire joins the popular Assurance ComforTred^® Touring, Assurance TripleTred™ All-Season and Assurance Fuel Max^® in Goodyear's complete lineup of offerings for automobiles, mini-vans and crossover vehicles.

The Assurance All-Season is now offered at retail outlets throughout North America, and is initially available in 15 of its 41 tire sizes, ranging from 14- to 18-inch rim diameters.

"Many drivers want a practical tire for use in a range of weather conditions. The Assurance All-Season is an easy choice for consumers who are looking for confident all-season traction and long treadwear at a great value from a brand they trust," said Paul Raymondo, Goodyear North America consumer brand manager.

Among the performance features of the tire are these:

• Multiple Biting Edges – offering great all-season traction in wet, dry and snowy conditions.
• Wide Tread Grooves – to help evacuate water and slush for enhanced wet traction.
• Optimized Tread Pattern – reducing road noise for a quieter ride.
• Large Stable Shoulder Blocks – for confident dry and wet handling.

The tire carries a 65,000-mile/95,000-kilometer tread life limited warranty.

Goodyear is one of the world's largest tire companies.  It employs about 69,000 people and manufactures its products in 51 facilities in 22 countries around the world.  Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.  For more information about Goodyear and its products, go to www.goodyear.com.

Logo - http://photos.prnewswire.com/prnh/20050204/GTLOGO

SOURCE The Goodyear Tire & Rubber Company